Summer Engagement Contest
Destinations are defined by aspirational landscapes and unique experiences that make people feel as if they’ve been transported worlds away from the world they know without any effort at all. Send us a slow-mo of how you’re easing into the summer at home, and we could send you to the home of Maker’s Mark to indulge in a long weekend away.
+Contest & Prize Concepts
+Enlist Artist for Custom Artwork
+Landing Page
+Digital Ads
+On-Premise POS
+Interactive WeTransfer Unit
+Video Series (Phases 1 & 2)
+Social Posts
The driving idea behind the concept was to present this as a laid back, southern summer - exactly what the the brand fans are after. This is how the slo-mo contest came to be. After landing on the approach, we developed the overall look and feel of the campaign. This began by bringing in an amazing artist, Shelby Rodeffer to work with us on a custom piece of distillery art. This was used in our designs throughout the campaign. The final portion was concepting and shooting two phases of videos to post organically on social.